Privacy Policy

Data Protection Compliance

Elixir affirms its commitment to protecting personal data in accordance with the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025. All collection, use, storage, and processing of personal data is governed by Elixir's Privacy Policy.

By using our platform you acknowledge and accept that these safeguards apply to every interaction you have with Elixir.

User Rights (DPDP)

You are entitled to exercise the rights available under the Digital Personal Data Protection framework. These include:

  • Access: Request confirmation of processing and obtain a copy of your personal data.
  • Correction: Ask us to update or rectify inaccurate or incomplete data.
  • Erasure: Request deletion of personal data that is no longer required for the stated purpose or mandated retention.
  • Grievance Redressal: Escalate any concerns to our Data Protection Officer for timely resolution.
  • Nomination: Nominate an individual to exercise your data rights under applicable law.

Consent Management

Using the Elixir platform signifies free, specific, informed, and unambiguous consent for us to process your personal data for the purposes described in our Privacy Policy. You may withdraw consent at any time through a mechanism that is as simple as the one used to grant consent.

Please note that withdrawing consent may limit or disable certain platform features that rely on the associated data processing.

Data Breach Notice

In the event of a personal data breach, Elixir will notify the affected user(s) and the Data Protection Board of India within 72 hours of becoming aware of the breach, outlining the nature of the incident, likely consequences, and the mitigation steps undertaken.

Data Retention & Security

Elixir implements reasonable and proportionate technical and organizational security safeguards to protect personal data, including monitoring mechanisms and access controls.

We maintain audit trails for at least one (1) year from the date of collection and retain personal data only for as long as necessary to fulfill the purpose for which it was collected or as required by applicable law.

Privacy Contact

For any privacy-related queries, grievances, or to exercise your DPDP rights, please contact our Data Protection Officer at ecom@skwsh.in.

Chat Records

Chat conversations conducted on the Elixir platform may be recorded and stored for quality assurance, agent training, compliance, and dispute resolution purposes. These records are handled and retained in line with our privacy and data retention standards.

Electronic Communications

By interacting with Elixir you consent to receive electronic communications, including emails, SMS messages, and push notifications. You may opt out of promotional communications at any time via the unsubscribe links provided, though transactional or administrative messages may still be delivered as they are necessary for servicing your account.