About Us

About Skwsh

Skwsh is a personal care brand created to simplify daily care for modern families. Rooted in gentle, science-backed formulations. We begin with gentle baby care, designed to protect and comfort from day one. As we grow, our aim will remain the same to provide care that is safe and easy for everyone. Every product is made with clarity, trust and performance at its core. With a full portfolio across baby bath, nourish and essential care, Skwsh aims to make high-quality, reliable care accessible to households across India.

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Established in 2025

Our Mission

To create simple, effective and nurturing care products backed by clinical expertise, designed to make everyday routines easier and safer for all families.

Our Vision

To build a personal care brand rooted in science and compassion, offering reliable care for families as they grow.

Powered by Proven Actives

Aquaxyl™, Vitamin F deliver deep hydration and barrier protection.

Safe, Clean Formulations

Paraben-free, mineral-oil-free, pH-balanced and cruelty-free.

Clinically Gentle

Tested on sensitive skin so every product feels soft, calm and comforting

Why Skwsh is loved

Gentle, safe and science-backed care made for delicate baby skin, trusted by parents from day one.

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I started using Skwsh for my newborn and the difference in her skin softness is amazing. No dryness no irritation just calm happy skin. Finally a brand that actually feels gentle.

Aditi S Mumbai
My baby has very sensitive skin and most products didn’t suit him. Skwsh worked beautifully from day one. The skin feels nourished without any heaviness.

Neha K Bangalore
What I love most is how safe and thoughtful the formulas feel. Everything spreads easily absorbs well and keeps my baby’s skin soft and comfortable all day

Priya L Delhi

Every product is formulated to protect hydration, strengthen the skin barrier and stay gentle on day-zero skin, with no harsh chemicals or confusing jargon.

Yes. Every formulation is dermatologically tested, pediatrician-reviewed and crafted specifically for delicate newborn skin.

Our range is powered by actives such as Aquaxyl™ (24-hour hydration), Vitamin F (barrier repair), Panthenol (soothing and moisture-binding), Calendula, Aloe Vera, Cucumber Extract and Avocado Oil, where each is chosen to nurture baby’s skin with care and safety..

No. Our products are paraben-free, mineral oil-free, cruelty-free, pH-balanced and free from unnecessary additives. We focus on safety, hydration and barrier protection without compromise.

Yes. Our formulations undergo clinical and dermatological testing to ensure they are gentle, non-irritant and suitable for sensitive baby skin.

Absolutely. Each product is designed for daily use, to keep your baby’s skin hydrated, soothed and protected.

Yes. Our products are formulated to be gentle on the eyes and non-irritating from day one.

Yes. Ingredients like Aquaxyl™, Aloe Vera, Panthenol, Calendula and Vitamin F support hydration, soothe irritation, strengthen the protective barrier and reduce transepidermal water loss.

Yes. Our formulas are designed for delicate and easily irritated skin. They support the skin barrier and maintain moisture levels without heaviness.

Yes. Our gentle formulations are suitable for anyone with sensitive or dry skin. They are especially great for parents who prefer clean, minimal, science-led routines.

Every product is formulated to protect hydration, strengthen the skin barrier and stay gentle on day-zero skin, with no harsh chemicals or confusing jargon.