Ingredients that matter, Chosen for care

Skwsh began with a simple question: why should parents have to decode skincare? We saw formulas that did too much, labels that said too little and products that felt heavier than delicate skin needed.

So, we chose a more thoughtful way.

For us, care means doing the careful work upfront to bridge the gap between nature and clinical efficacy. We use dermatologically tested ingredients, keep formulations minimal and stay ethical and transparent at every step to create clean products. Nothing unnecessary. Nothing confusing.

From patented actives like Aquaxyl™ and Vitamin F to gentle extracts like peach and cucumber, every ingredient is carefully chosen to help skin stay hydrated, balanced and comfortable.

Just thoughtful care, made to work gently every day.

Hydration done right

Aquaxyl™ 

Why we use Aquaxyl

Skin loses moisture every day through normal activity. This is called transepidermal water loss (TEWL). When moisture escapes, skin can feel dry, tight and uncomfortable.

Aquaxyl helps reduce this loss by supporting the skin’s natural ability to hold water. It keeps hydration evenly distributed.

We use Aquaxyl to support everyday moisture, without making skin feel heavy and coated.

Benefits

  • Improves skin hydration by optimising water circulation across skin layers
  • Helps reduce transepidermal water loss (TEWL)
  • Supports the skin’s moisture balance throughout the day

Barrier care, made gentle

Vitamin F

Vitamin F is a blend of essential fatty acids that help strengthen and repair the skin barrier, which is especially delicate in babies.

Why we use Vitamin F

A healthy skin barrier is what keeps skin protected, balanced and comfortable. When the barrier is weak, skin can lose moisture, feel irritated or become sensitive.

Vitamin F is a blend of essential fatty acids that helps repair and strengthen this barrier. It supports skin integrity.

We use Vitamin F to help skin stay nourished, balanced and protected.

Benefits

  • Supports repair and maintenance of the skin barrier
  • Helps restore essential lipids needed for healthy skin function

Improves skin resilience and flexibility

INGREDIENTS THAT SUPPORT CARE

Cucumber Extract

Cooling care, made gentle

Cucumber extract is naturally hydrating and soothing, offering a gentle cooling effect. It helps calm your baby’s skin when it feels warm or irritated by weather, cleansing or movement.

Peach Extract

Softening care, made gentle

Peach extract gently soothes and revitalises baby’s skin, helping calm irritation and discomfort. It keeps skin feeling smooth, fresh and well cared for through daily routines.

Aloe Vera Extract

Soothing hydration, made gentle

Aloe Vera is known for its calming and moisture-binding properties. Baby skin can be easily irritated by external environments. Aloe Vera helps soothe and hydrate without disrupting the skin’s natural balance.

Shea Butter

Deep moisturisation, leaves skin soft & smooth

Shea Butter deeply moisturises delicate skin, keeping it smooth throughout the day. It provides gentle nourishment, making it ideal for everyday baby care.

Turmeric Extract

Anti-inflammatory care, made gentle

Turmeric Extract is a natural cleanser with anti-inflammatory properties. Baby skin can easily feel irritated and Turmeric Extract helps protect it while cleansing the skin gently.

Neem Extract

Gentle protection, made natural

Neem Extract provides natural germ protection while gently cleansing sensitive baby skin. It promotes skin health without overloading delicate skin with heavy ingredients.

Grapefruit Extract

Scalp care, naturally balanced

Grapefruit Extract is naturally antimicrobial, helping maintain a healthy scalp. We use Grapefruit Extract to gently support the scalp’s natural balance, keeping both the scalp and hair fresh and protected every day.

Water Lily Extract

Hydrating care, made gentle

Water Lily Extract hydrates, soothes and helps retain moisture, keeping delicate skin comfortable. Baby skin can lose moisture quickly and Water Lily Extract helps it stay well-hydrated throughout the day.

Almond Oil

Nourishing support, made gentle

Almond Oil supports baby’s growth by strengthening bones and muscles while nourishing delicate skin. We use Almond Oil to support healthy skin and overall wellness naturally.

Panthenol

Barrier repair, made gentle

Panthenol helps repairs and calms redness, keeping delicate skin comfortable and deeply hydrated. It supports the skin’s natural defence while ensuring softness and resilience with regular use.

Zinc Oxide (15%)

Protective care, made gentle

Zinc Oxide forms a gentle protective barrier that keeps wetness away, helping prevent diaper rash and soothe delicate skin. It supports everyday comfort while keeping skin soft and protected.

Vitamin E

Strengthening care, made gentle

Vitamin E strengthens skin and restores its natural balance. It helps the baby's skin stay comfortable, resilient and healthy every day.

Avocado Oil

Protective care, made gentle

Avocado Oil restores the skin’s natural lipid shield, protects from dryness and conditions both skin and hair. It helps keep them nourished, soft and comfortable throughout the day.

Allantoin

Soothing hydration, made gentle

Allantoin prevents dryness and gently soothes delicate skin. Baby skin can feel tight at times and Allantoin helps maintain softness every day.

Calendula Extract

Calming care, made gentle

Calendula Extract supports skin healing with its anti-inflammatory properties. Baby skin can be sensitive to daily friction and Calendula Extract helps it stay calm and balanced.